A Functional Analysis of Political Television Advertisements - download pdf or read online

By William L. Benoit

ISBN-10: 0739188984

ISBN-13: 9780739188989

ISBN-10: 1498525350

ISBN-13: 9781498525350

A sensible research of Political tv ads examines thought and learn on election ads. William Benoit employs the useful idea of Political crusade Discourse to appreciate the character or content material of tv spots in election campaigns. starting with a glance at American presidential spots from 1952–2012, Benoit investigates the 3 functions—acclaims, assaults, and defenses—and the subjects of coverage and personality for those teams of political ads. the subsequent chapters are dedicated to reporting related information on presidential fundamental ads, presidential 3rd celebration spots, different theories together with factor possession concept and useful Federalism concept, in addition to nonpresidential and non-U.S. election advertisements. Benoit considers the information, discusses the improvement of political ads through the years, and at last, offers parts for additional learn. This e-book is a uniquely finished exam of the worth and use of tv spots in political election rhetoric.

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A Functional Analysis of Political Television Advertisements by William L. Benoit


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